First Call Script: Call once the Lead Score reaches 50...
"Hi! I'm [Name].
I was notified by (site name) that you may be interested in seeing (123 main street).
I was notified by (site name) that you may be interested in real estate in (city/town/subdivision).
If they laugh or act surprised, laugh with them and say: "Isn't the Internet amazing? It's changed how we all look for homes."
"What are you looking for?" (full stop)
If you glean actionable information from the conversation, take action.
- For example, if they also would consider condos and the
current search is a residential one, set up a condo search on their behalf.
I got their VM, what do I say?
"This is [First Name ONLY] call me back on my cell... at [(area code) 456-7890].”
(The logic here is that the "lead" is already somewhat familiar
with you because your name, pic and phone number are on every page of
the site. Not only that, cold callers never leave the cell phone, and therefore,
it is a kind of familial speak and a mini-close.)
THEN, save the contact number of the lead to your CELL. AND in one of the
"open contact fields" type in "LEAD date & time" so that when they call back,
and they will, you'll know it's a lead and you'll know how to respond.
VM Call Back script...
When receiving a VM call back, here's what'll happen:
The lead will say: "[AgentName], you left a VM and I'm not sure who you are?"
Reply in a somewhat surprised way...
"Oh! I was notified by [sitename] that you may have questions about real estate here in [area]
and I was just following up.... What are you looking for?" (full stop/the full pregnant pause....)