Eric Pointer, Elevate's VP of Growth and a 26-year real estate veteran has his fingers on the pulse of Elevate's lead generation solutions and workflows. Eric consults brokers, agents and teams across the US in best practices around online lead generation, nurturing, and conversion strategies, and is now offering his expertise specifically for Elevate subscribers.
Day 1 Email
Subject: Just following up
I was notified that you submitted your info on my real estate website. I’d love to assist you. May I ask what type of property you're searching for? The number of beds, baths, location, price range? I don't bite, I'm not pushy and I love coffee.
Day 1 Text within first 5 Minutes
Hi, I’d love to chat about your real estate search. Is now a good time to talk or text? I don't bite, I'm not pushy and I love coffee.
Day 2 Text
Hi, Good morning! I wanted to circle back with you to see if there is anything I can do to help answer questions related to your home search? I don't bite, I'm not pushy and I love coffee.
Day 2 Email
Subject: Following up with your inquiry
Hi, I Just wanted to follow up with you on your real estate search. We haven’t connected yet, but have you seen any properties that interest you? I don't bite, I'm not pushy and I love coffee.
Day 3 Text
Hi, I just want to double check, are you interested in learning more about the real estate? I’d be happy to answer your questions. Go ahead, ask me anything. I don't bite, I'm not pushy and I love coffee.
Day 3 Email
Subject: Got a question?
Hi, We haven’t connected yet, but I wanted to let you know that I’m a seasoned agent and I love sharing insights. Go ahead, ask away...I don't bite, I'm not pushy and I love coffee.
Day 4 Text
Hi, Just wanted to check. Are receiving our the properties I'm sending? Are they what you
are looking for? If not, let me know the numbers of beds and baths, area, and price range and I can get those to you. I don't bite, I'm not pushy and I love coffee.
Day 4 Email
Subject: Looking for a particular area?
Hi, that famous phrase, “location, location, location”, is still true. I know the area well, even many overlooked areas that are ready to pop. I’d love to chat with you. You can reach me at the number below. I don't bite, I'm not pushy and I love coffee.
Day 5 Text
Hi, I’m checking back in. Do you have a couple of minutes to answer 2-3 quick questions about your home search? I don't bite, I'm not pushy and I love coffee.
Day 5 Email
Subject: Checking in
Hi, Are there any homes that you'd like to take a look at? Just let me know which ones and when you'd like to see them and I'll set up the showings. I don't bite, I'm not pushy and I love coffee.
Day 6 Text
Hi, Wanted to check and see if you still have any interest in finding a home? Mind sharing what that looks like now? If it's 6 months or less, we should really have a Getting Started conversation. I don't bite, I'm not pushy and I love coffee.
Day 6 Email
Subject: Know thy Market
Hi, Sometimes, the price of real estate can vary dramatically. I’m here to help you make sure that you know where the deals are. I have built my business by providing top notch service to everyone from first-time homebuyers to seasoned investors. Give me a ring and let’s get acquainted! I don't bite, I'm not pushy and I love coffee.
Day 7 Text
Hi, Have a quick second to chat about your home search? I'd love to help out in any way I can. I don't bite, I'm not pushy and I love coffee.
Day 7 Email
Subject: Attempting to connect
Hi, Just following up as I have made a number of attempts to connect with you over the past several days. The reason is that I'd really love to be your trusted advisor/agent. Mind sharing what type of property you're considering? I don't bite, I'm not pushy and I love coffee.
Day 8 Text
Hi, I’d love the chance to sit down and answer any questions that you may have regarding your home search. Have a few minutes now, today or tomorrow for a quick call? I don't bite, I'm not pushy and I love coffee.
Day 8 Email
Subject: Coffee for two or three?
Hi, Real estate prices are all over the map and often finding the best deal has a lot to do with knowing where to look. As a seasoned professional, I'm sure I can assist you. How about we meet for a quick cup of coffee on me in the next few days? I don't bite, I'm not pushy and I love coffee.
Day 9 Text
Hi, By chance, are you interested in new construction?
Day 9 Email
Subject: Most people think that...
Hi, Most people think that it takes 3 months to find and close on a home. Bottom line: If your lease is ending in a few months or if you have a home to sell, we may need to get started soon to get you into a home before [enter common holidays].
Day 10 Text
Hi, Most people think that they need less time than they actually do to secure a great home. Would you mind if I ask 2-3 quick questions? I don't bite, I'm not pushy and I love coffee.
Day 10 Email
Subject: Understanding the Market
Hi, Most agents sell fewer than 12 homes a year. Experts sell a lot more and they understand the intricacies of the market. Have a few minutes today or tomorrow for a quick call or a cup of coffee?
Day 11 Text
Hi, I know it may be really early in the game for you, that’s totally okay. You can reach me directly at this number. I don't bite, I'm not pushy and I love coffee. Looking forward to helping you.
Day 11 Email
Subject: Trying to reach you…
Hi, I don't want to be a pest. I was wondering if there is a good time to reach you? I don't bite, I'm not pushy and I love coffee.
Day 12 Text
Hi, Wondering if now might be a good time to talk? I don't bite, I'm not pushy and I love coffee.
Day 12 Email
Subject: Are you seeing the right type of properties?
Hi, It just occurred to me that your search criteria may be askew and so the properties in your Morning Report are probably not the type you are looking for. If that's the case, I can adjust the inputs and you'll start seeing homes of interest. What specifically are you looking for, i.e. the number of beds, baths, area, schools, price range? I don't bite, I'm not pushy and I love coffee.
Day 13 Text
Hi, I’m just finishing up, but I wanted to touch base before I headed home to see if I can
assist you. I don't bite, I'm not pushy and I love coffee.
Day 13 Email
Subject: Did you get my message?
Hi, I'm just checking in to make sure you received my message regarding your property search. I'd love to speak with you about it when you're available. I don't bite, I'm not pushy and I love coffee.
Day 14 Text
Hi, Just checking to see if you're interested in a quick call about your plans to buy and/or sell? I don't bite, I'm not pushy and I love coffee.
Day 14 Email
Subject: Just tried to call you
Hi, I tried to call you today but got your voicemail. I just wanted to see how I might be able to better assist you in your search. I look forward to helping you. I don't bite, I'm not pushy and I love coffee.
Day 15 Text
Hi, Hope your day is going well. I am circling back to see if you have a moment to chat? I don't bite, I'm not pushy and I love coffee.
Day 15 Email
Subject: Are you a first time home buyer or seller?
Hi, I was wondering if you were interested in having a quick conversation about your real estate needs. I don't bite, I'm not pushy and I love coffee.
Day 16 Email
Subject: Let's jump on a quick call
Hi, Are you still interested in buying and/or selling? If so, let's jump on a quick call. I don't bite, I'm not pushy and I love coffee.
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