Companies that use email and social media channels to broadcast sales messages and corporate slogans are missing the mark. Your Facebook wall is not a billboard. If you treat it like one, don’t be surprised if your engagement is not as high as you wish.
If your email and social media marketing is centered on engagement, you can expect to see a vast improvement in website traffic, brand awareness, and ROI. Enter stage right: content marketing.
Content marketing is about sharing content with your audience that they would want to share with others. Content should always be relevant to your brand and interesting to your audience. Watch the video below for an in depth view on how to access the content library and how to share content with you audience.
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