What is the difference between a list and a group?

Target your marketing efforts by segmenting your contacts into lists and groups. In eMerge there are contact lists and contact groups. The difference between a list and a group is that a contact can be in multiple lists, but only one group. Think of a group like an umbrella with several lists underneath it. So how does this apply to your contacts?

Try saving contacts into larger groups based on location, then smaller lists based on status. For example, save a group for contacts who live in Chicago and then separate out the buyers, sellers, and past clients into lists.

This enables you to send content to just the buyers or sellers, or to send content to the entire group of Chicago residents.

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