An email bounce means that the email was not delivered to the inbox that it was intended for. Hard bounces and soft bounces are inevitable when it comes to email marketing. Some marketers see as many as 10% for each email they send. That isn't typical for real estate agents and small business owners. Usually this percentage drops to 3-5%.
The main thing to remember with hard and soft bounces is that hard bounces are permanent and soft bounces are temporary.
An email that is marked as a hard bounce was not able to be delivered because of a permanent reason. The email could have been misspelled or fake, the domain doesn't exist, or the server has completely blocked delivery. In your eMerge account, an email address marked as "hard bounce" is immediately removed from your contact list and placed in the bounce list. These contacts count towards your total contacts, but do not count towards your total contacts with emails. Our new tasks and CRM Lite features allow you to still manage these contacts by creating notes and tasks within their contact file.
A soft bounces typically means the email could not be delivered because of a temporary issue. Common reasons for a soft bounce is that the recipients email inbox is full, their server is down, or the email you sent is just too large. Soft bounces are handled differently than hard bounces in your eMerge account.
When an email address soft bounces it means delivery to that address was attempted multiple times over the course of 3 days, but was not successful. After attempting delivery for those 3 days, we log the email address as a soft bounce. If that email address continues to soft bounce on future emails, the email address will eventually be considered a hard bounce and is removed from your "email contact" count. Soft bounce contacts count towards your total contacts, but do not count towards your total contacts with emails.
Our tasks feature allows you to still manage these contacts by creating notes and tasks within their contact file, although you cannot email them anymore. The reason being that it helps your overall deliverability and reputation with the email service providers like Gmail, Yahoo, and Outlook, among others.
- If you still have more questions, don't hesitate to reach out to our support team.