How We Target:
Our “secret sauce” combines this high search intent with a multi-step opt-in for the highest quality data delivered exclusively to ONLY YOU!
We use your selected geo-location provided during fulfillment along with our special long and short tail keywords to generate clicks. Once a consumer clicks on your ad we direct them through our multi-step Elevate Seller Leads capture process.
If you’re familiar with Elevate Buyer Leads SmartPath flow the seller leads process is very similar with one primary difference: What we use as our lead magnet!
[For buyer leads, we ask for them to submit their information in exchange for the ability to search very accurate property data directly from their local MLS. We save their search criteria and email as a minimum to generate a lead in your Elevate Dashboard]
For Seller Leads, the lead magnet is a home valuation analysis. This is usually one of the first things a potential seller looks for when thinking of selling a property and you are there to offer it!
The first step in capturing a seller lead is the address capture. That is the minimum required to generate a lead. As such, even with a 70% plus data append match rate there may be a small percentage of leads where we have no 3rd party data, but there will always be an accurate address.
What makes Elevate Seller Leads Different From Our Competitors?
While competitors rely on interruption-based marketing to target seller leads Elevate relies primarily on platforms like Google and Bing for direct intent search campaigns.
We find that trying to force consumers to provide everything Agents want: address, name, phone, email, time to sell, home condition, etc. is not the smartest approach, especially as gun shy as consumers are to submitting their personal info online.
The best approach we use with Elevate Seller Leads is to still try to smartly get ALL the info, but to not turn away a lead that isn’t instantly willing to give us everything at once! With our approach we instead have a smart advantage we can provide to enhance the data “behind the scenes”, even for address only leads. We are able to provide additional data at a match rate of over 70% for even these addresses only leads.
What does that mean for you as an agent?
This means that even if a lead backs out after submitting their address you will still have an opportunity to gain more valuable information like Name, Phone, Email, etc.