Sponsor – FSBO Strategies

Overview

You’re looking for properties to market, to generate buyer leads.

Call FSBO’s to market their property for them.

• Buy Prop-Biz cards or Text Rider to put a sign in yard – meet in person for rapport
• Post property to Craig’s List with Text code and not too much info.
• Also ask sellers to pass any other leads to you to pre-qualify.
• You should do numerous pre-quals, and do numerous loans from a good FSBO.
• If you do a good job, you should also get the sellers new mortgage.
• If the house doesn’t sell, you should get a listing referral for a good referring agent.
• If they don’t want to sell anymore, maybe a refi or a home improvement loan.

Working with Agents:

• From the above, you should get some well qualified buyers; pass these on to good agents that will work well with them, so they can find a home to buy. This will start you building a solid agent referral network, not just waiting for agents to send you business.
• You can also actively market some agents’ properties to generate some leads, using the same tactics as the FSBO, but with an agent's best listing.

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1. Find FSBO’s

There are several great websites you can use to find FSBO’s

• Craigslist
• fsbo.com
• forsalebyowner.com
• homesbyowner.com
• militarybyowner.com
• redfin.com

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2. Call FISBO’s (Scripts)

• Initial Call to FSBO
• Seller to Potential Buyers
• LO to Potential Buyers
• LO to Agents (referrals)

You can also e-mail potential leads…

• Send Their Property
• Send FSBO Website

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3. Generate Marketing Material

• Add Yourself as Agent
• Login as Agent
• Add Property

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4. Work The Leads

• Setup Lead Notifications
• Using Your Leads Manager

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Landing Page Resources (Login Required)

1. Once Logged In go to Personal -> Personal Websites
2. The following resources will be listed on the right side
   1. FreeFSBO.Marketing
   2. FSBO.Expert
   3. FSBO.Network